What is Midjourney?

Midjourney is a visual AI generation tool that allows you to transform quick text and reference images into high-quality visuals, and even short animated sequences. It can be used via Discord or its web editor, making it suitable for both creatives used to a conversational interface and those who prefer a more visual workspace. Midjourney places particular emphasis on style, visual consistency and creative control.

With version 7, the platform has enhanced its capabilities of rapid prototyping, consistency between multiple visuals and video generation, making it a particularly interesting tool for professionals who need to produce strong, stylized and homogeneous images at scale.

Key features

AI-assisted image generation
Midjourney allows you to create visuals from textual instructions, with a rendering often very worked on artistic and aesthetic levels.

Version 7 with Draft Mode
Draft mode allows you to quickly test multiple visual directions. Midjourney says that this mode is about 10 times faster and consumes half as much GPU as the normal mode, making it convenient for creative exploration.

Omni Reference
This feature allows to reinject in new generations a character, an object or a visual element from a reference image, in order to keep a better coherence from one creation to another.

Unified web editor
The web interface includes several useful tools such as prompt editing, zoom, pan, inpainting and outpainting, which makes it easier to rework a visual without starting from scratch.

Video Generation
Midjourney allows you to turn an image into an animated clip. Videos start at 5 seconds and can be extended up to 21 seconds maximum.

Several modes of speed
The platform offers different modes depending on the need, including Fast and Relax. Fast mode consumes GPU time for immediate rendering, while Relax mode generates more slowly but without limit on some subscriptions.

Benefits of Midjourney

🟢 Very high visual quality
Midjourney is known for producing strong, detailed and highly aesthetic images, with an often impressive rendering on textures, moods and compositions.

🟢 Good consistency between several creations
With tools like Omni Reference and style references, it is possible to keep a more stable visual identity across multiple images.

🟢 Quick to explore creative directions
Draft Mode is particularly useful for quickly testing multiple visual tracks before pushing a final version.

🟢 Workflow flexible
Midjourney can be used via Discord for the regulars of this format, or via a more classic web interface for those who want a more direct use.

🟢 Opening to the video
The ability to animate images adds an interesting layer for previewing, social content or some more immersive creative uses.

Limitations to consider

❌ Sometimes difficult to handle at the start
Between Discord commands, settings, references, and different modes, Midjourney can require time to adjust for new users. This difficulty is consistent with the fact that the official documentation covers many different settings and tools.

❌ Video consumes more GPUs
Midjourney says a short video generation consumes the equivalent of eight minutes of GPU time, making this format much more expensive than the still image.

❌ Legal context to watch
Midjourney faces several copyright-related lawsuits, including one from Disney and Universal in June 2025, and another from Warner Bros. Discovery in September 2025. For sensitive commercial use, this is a point to keep in mind.

Who is Midjourney for?

Midjourney can suit several profiles:

• Marketers who want to quickly produce campaign visuals or branded content;
• Creative Agencies who need mockups, visual concepts or graphic iterations;
• directors, storyboarders and visual creators who want to preview scenes or moods;
• Teachers and Visual Communicators who are looking to create more attractive supports;
• Creative Teams that need to maintain visual consistency across multiple assets.

Pricing

Midjourney runs on a monthly subscription with GPU time included. There are four formulas: Basic at $10/month, Standard at $30/month, Pro at $60/month and Mega $120/month. Unlimited Relax mode for images is available from the Standard plan, while Unlimited Relax for video and Stealth Mode are reserved for Pro and Mega plans. Additional GPU Fast time can also be purchased at $4 per hour. Annual subscriptions are 20% off.

As offers may change, it is still best to check the most recent information directly on the official website of Midjourney.

Why Midjourney stands out

What makes Midjourney stand out is its ability to combine Visual Quality, Consistency of style, Rapid Prototyping and now Short animation Where some tools shine above all on simplicity, Midjourney focuses more on rendering, visual control and graphic identity.

Its mix of web interface, Discord usage, visual references and editing tools makes it a particularly interesting solution for users who want to go beyond a simple image generator and build a real creative production logic.

Our verdict on Midjourney

Midjourney remains one of the strongest tools for producing high aesthetic value AI visuals. Its main strength lies in the quality of the rendering, the consistency between the visuals and the richness of its tools to iterate quickly without losing the graphic identity of a project.

It’s not necessarily the easiest way to get started, and legal issues around copyright are worth watching, but for creatives, agencies, brands and teams who want to produce strong, stylized and consistent visuals, Midjourney remains a very serious reference today.